Brokers often ask us the same questions before they start: what exactly do you do, what do I need to do, and how will I know it's working? This article answers them plainly. It describes how RealtorDXB.ae runs Google Ads for Dubai brokers, brokerages and developers, what's included, how the contract works, and which parts stay with you. If anything here differs from what you're told in a consultation, ask us, and we'll put it in writing.
1Who This Is For
We focus on Dubai real estate, mainly off-plan projects. Off-plan is now the largest part of the market, at roughly 67–73% of registered sales in 2026 according to DLD-based analyses (Off Plan Insider, prop971.com), and Dubai had 32,294 registered brokers at the end of 2025 (DLD news). That's a lot of agents competing for buyers searching for the same projects. Our service is built for brokers who want to be visible to those buyers, with leads that come to them directly rather than through shared portal enquiries.
2The Starting Point: A Project Landing Page
Every campaign starts with a dedicated landing page for the exact project you want to sell. We include landing page creation as part of every Google Ads engagement, because sending project searches to a generic page wastes the buyer's intent. (Why that matters: search intent vs portals and social.)
Pages can also be ordered on their own. As listed on our pricing page:
- Single Landing Page — AED 249 per website: one professional page, custom domain setup, mobile responsive design, lead capture form, WhatsApp integration, SEO optimisation and two languages (English and Arabic).
- Unlimited Plan — AED 8,999 per year: unlimited landing pages, custom domain setup for all pages, advanced lead capture forms, WhatsApp and CRM integrations, advanced SEO, support for four languages, an analytics dashboard and priority support.
Pages are built around the project's details and the developer's assets, and designed to perform well with Google Ads. See our landing page service.
3Our Process, Step by Step
1. Discovery and research
We look at the projects you sell, your target buyers and the competition on the searches that matter, and agree a plan. This is also where we recommend a budget. There's no fixed minimum ad spend; the right amount depends on the project, the areas you target and how competitive the searches are. Our guide on how much to spend on Google Ads explains the thinking.
2. Campaign setup
We build the campaign with targeted keywords, ad copy written for the project, and the conversion-focused landing page. Campaigns target high-intent searches, such as buyers searching for the project or developer by name, so your ad can appear above the developer's own organic result. We can target specific areas and neighbourhoods, and set up remarketing to reach people who visited your page but didn't enquire.
3. Optimisation
We monitor and refine campaigns continuously to improve performance and reduce cost per lead. Optimisation usually takes a few weeks to settle, which is why we recommend at least three months.
4. Reporting and analysis
We report on impressions, clicks, cost per click, conversion rate, cost per lead and return on ad spend, so you can see exactly how your campaigns are performing.
4How Leads Reach You
Leads come as calls, WhatsApp messages and form submissions from buyers who searched for the project. Form leads go to your inbox and WhatsApp, so you can reply straight away. The faster you reply, the better your chances; our article on the lead response window explains why.
We generate and route the enquiries. Turning them into bookings depends on your follow-up and sales process, so we can't promise a fixed number of leads or sales, and you should be wary of anyone who does.
5Contract Terms
- Flexible month-to-month contracts, with no long-term contract required.
- A recommended minimum of three months, because campaigns typically improve with optimisation.
- Transparent pricing with no hidden fees.
- A free consultation before you commit, with a strategy based on your property portfolio.
- A free campaign audit if you're already running Google Ads.
6What Stays With You
Some things only a licensed broker can do:
- Trakheesi advertising permit. DLD requires a permit for property ads, with the permit number and Madmoun QR code displayed on the advertising. The permit is your responsibility as the advertiser. Our Trakheesi checklist explains what's involved.
- Accurate project information and any authorisation you need from the developer to market the project.
- Replying to leads quickly and following up.
- Telling us what happens to leads, which ones qualified and which became meetings, so we can steer campaigns towards real buyers. See conversion tracking.
7Is It Right for You?
Managed Google Ads tends to suit brokers who sell projects buyers already search for by name, can reply to leads quickly, and would rather spend their time with clients than in an ad account. If you prefer to run ads yourself, that's a valid choice too; our comparison of agency vs in-house sets out the trade-offs honestly. You can also start with just a landing page and add ads later.
8What to Prepare Before Your Consultation
A consultation is most useful when we can talk about specifics. If you can, bring:
- The projects you want to sell, with developer materials such as brochures, floor plans and payment plans.
- Your target buyers: UAE residents, GCC buyers, overseas investors, end users or investors.
- Languages you want pages and ads in.
- Your Trakheesi permit status for each project, or when you expect it.
- How you handle leads today: who replies, how quickly, and whether you use a CRM.
- Any current Google Ads account, if you'd like the free audit.
- A rough sense of what a deal is worth to you, so the budget recommendation makes sense. Our profitability guide shows why this matters.
Don't worry if you don't have everything. The point of the consultation is to work out together whether managed Google Ads makes sense for your projects, and if so, how to start.
Key Terms in This Guide
- Landing page: A page built for one project and one goal, such as a WhatsApp enquiry, as opposed to a homepage that covers everything you sell.
- Remarketing: Showing ads to people who have already visited your landing page, to bring back buyers who didn't enquire the first time.
- Conversion action: Something you tell Google Ads to count as a result, such as a WhatsApp click, a form submission, a call or an imported qualified lead.
- Cost per qualified lead (CPQL): Ad spend divided by the number of leads your team confirmed as real buyers for the project. A more honest measure than cost per lead.
- Trakheesi permit: The DLD advertising permit required for Dubai property advertising, including electronic ads and campaigns. Its number must appear on the ad.
- Madmoun QR code: DLD's verification code shown on permitted property ads, which buyers can scan to confirm the advertisement is authorised.
- Management fee: What an agency or freelancer charges for running your campaigns, separate from the ad spend paid to Google.
Frequently Asked Questions
How quickly can a campaign start showing ads?
Impressions and clicks start as soon as Google approves the campaign, which typically happens within 24 hours. Performance usually takes two to four weeks of optimisation to settle.
Is there a minimum ad spend?
There's no fixed minimum. We recommend a budget during the free consultation based on your project, target areas and competition.
Is a landing page included?
Yes. Landing page creation tailored to your project is included in every Google Ads engagement. You can also buy a page on its own for AED 249.
How long is the contract?
Month-to-month, with no long-term contract required. We recommend at least three months so the campaign has time to improve.
Can you target specific areas of Dubai?
Yes, campaigns can target specific neighbourhoods such as Palm Jumeirah, Downtown Dubai or Dubai Marina.
Do you handle the Trakheesi permit?
The permit is the advertising broker's responsibility under DLD rules. Make sure you have a valid permit before any campaign goes live.
Can I start with just a landing page?
Yes. You can start with a single project landing page for AED 249, use it with their own campaigns, WhatsApp or social posts, and add managed Google Ads later.
Talk to Us About Your Next Project
Book a free consultation on our Google Ads page, start with a project landing page for AED 249, or message us directly on WhatsApp at +971 50 707 1591 with the project you want to sell.
The Short Version
RealtorDXB.ae builds a dedicated landing page for your project, sets up a Google Ads campaign targeting buyers searching for it, optimises it continuously and reports on the numbers that matter. Leads reach you by call, WhatsApp and form. Contracts are month-to-month, with three months recommended, and there's a free consultation and, for existing advertisers, a free audit. The Trakheesi permit and fast follow-up stay with you.
