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    Meraas Atélis
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    Meraas Atélis logo
    Premium Waterfront Development

    Meraas Atélis

    Increasing engagement by 85% and generating 210+ qualified leads for Meraas' luxury waterfront project

    +85%
    Engagement
    210+
    Qualified Leads
    320%
    ROI
    +62%
    Conversion Rate
    Project typeLuxury Waterfront
    LocationDubai, UAE
    Duration4 months
    Websitemeraas.com

    Project Overview

    Meraas, one of Dubai's premier developers, was launching Atélis, an exclusive waterfront development. They needed a digital marketing solution that would capture the luxury and exclusivity of the project while generating high-quality leads from potential buyers.

    Before & After Comparison

    Before

    Meraas Atélis landing page before redesign
    22%
    Engagement Rate
    1:45
    Avg. Time on Page
    2.3%
    Lead Conversion
    35/month
    Qualified Leads

    After

    Meraas Atélis landing page after redesign by RealtorDXB
    41%
    Engagement Rate
    4:30
    Avg. Time on Page
    3.7%
    Lead Conversion
    52/month
    Qualified Leads
    Sarah Al Mahmoud
    “The landing page for Atélis exceeded our expectations in both design and performance. The interactive elements and immersive experience perfectly captured the essence of our waterfront development. Most importantly, it delivered qualified leads that converted into sales.”
    Sarah Al Mahmoud
    Marketing Director, Meraas

    The Challenge

    Meraas was launching Atélis, a premium waterfront development, in a competitive market. They needed to differentiate the project from other luxury developments in Dubai and attract qualified buyers. Their existing marketing materials weren't effectively communicating the unique value proposition of the development, resulting in low engagement and lead generation.

    Key challenges

    • ✕
      Low conversion rates on existing marketing channels
    • ✕
      High cost per acquisition compared to industry standards
    • ✕
      Difficulty in effectively showcasing property features digitally
    • ✕
      Lack of engagement with potential buyers
    • ✕
      Ineffective lead qualification process

    Our Solution

    We created a sophisticated landing page that highlighted the exclusive features of Atélis through immersive visuals and compelling content. The page included interactive elements such as a 360° virtual tour, amenities explorer, and floor plan viewer. We implemented a multi-step lead capture process that qualified prospects based on their interests and budget range.

    Meraas Atélis
    Landing page design

    Custom-designed landing page optimized for conversion and user engagement.

    Solution highlights

    • Custom-designed landing page with premium visual aesthetic
    • Strategic placement of call-to-actions and lead capture forms
    • Mobile-optimized experience with fast loading times
    • Integration with CRM for seamless lead management
    • Multilingual support to reach diverse buyer demographics

    The Results

    The landing page increased engagement by 85% compared to previous campaigns, with visitors spending an average of 4.5 minutes exploring the content. It generated over 210 qualified leads within the first four months, with a 62% increase in conversion rate. The campaign achieved a 320% ROI, with 28 direct sales attributed to leads from the landing page.

    +85%
    Engagement
    210+
    Qualified Leads
    320%
    ROI
    +62%
    Conversion Rate

    Additional outcomes

    Increased brand awareness+45%
    Improved lead quality+65%
    Reduced sales cycle-38%
    Increased website traffic+82%

    Key Features

    Our landing page solution included these key features to maximize engagement and conversion:

    360° Virtual Tour

    Immersive experience of the property and surroundings

    Interactive Map

    Explore the neighborhood and nearby attractions

    Amenities Showcase

    Visual gallery of exclusive amenities and facilities

    Floor Plan Viewer

    Interactive tool to explore different unit layouts

    Investment Calculator

    Tool to calculate potential ROI and payment plans

    Multi-Language Support

    Content in English, Arabic, Russian, and Chinese

    Interactive preview

    Meraas Atélis

    Project Timeline

    Here's how we executed this project from concept to completion:

    Week 1-2

    Research & Planning

    Market analysis, target audience research, and content strategy

    Week 3-5

    Design & Development

    Creating the visual design and developing interactive elements

    Week 6

    Content Creation

    Producing high-quality copy, images, and videos

    Week 7-8

    Testing & Launch

    Quality assurance, performance testing, and official launch

    Month 2-4

    Optimization & Scaling

    Continuous improvement based on analytics and user feedback

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    Project details

    Client:Meraas Atélis
    Industry:Real Estate
    Project type:Luxury Waterfront
    Location:Dubai, UAE
    Duration:4 months

    Services provided

    • Landing Page Design
    • UI/UX Development
    • Conversion Optimization
    • Lead Generation
    • Analytics & Reporting

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