Every off-plan landing page we ship for a Dubai broker uses the same 14 sections in the same order. The order isn't aesthetic — it mirrors the questions an off-plan buyer asks in sequence. Sections out of order don't just look weird; they leak conversions.
1Hero — Project Name, Starting Price, Handover
The buyer scans for three numbers in the first three seconds: project name, starting price (AED), handover quarter. Put them in 60-point type. Background is a single high-resolution rendering — never a video, never a slideshow. Both of those tank LCP and your bounce rate climbs 15-20%.
2Sticky WhatsApp + Phone CTA
From scroll position 0 to the bottom of the page, a sticky button labelled "WhatsApp Now" stays in the lower right. The phone number sits in the top right of the header. Off-plan buyers convert via WhatsApp at 4-6x the rate they convert via form fills.
3Above-the-Fold Lead Form (Optional)
If the project is high-priced (AED 3M+) we drop the above-the-fold form because qualified buyers scroll. For mid-market projects we keep a 4-field form (name, email, phone, country) at the top right. Never more than 4 fields here. Anything else dies.
4Trust Strip — Developer + RERA
Single horizontal strip with the developer logo, RERA registration number, and (if you have one) the agent's exclusivity badge. Builds credibility in the second screen-height. Don't overdo it — three trust signals max.
5Project Highlights (3-5 USPs)
Three to five icon-and-headline cards: prime location, payment plan, ROI projection, handover quarter, key amenity. These are the buyer's mental shopping list. Skip generic ones like "luxury living" — specifics convert.
6Payment Plan
This is the single highest-impact section after the hero. Show the percentages as a horizontal bar (10% on booking, 50% during construction, 40% on handover). Off-plan buyers shop the payment plan more than they shop the unit.
Removing the payment plan from above the fold drops conversion by 23% in our split tests. Putting it behind a form gate drops it by 41%.
7Floor Plans
Tabbed by unit type (1BR, 2BR, 3BR, Penthouse). Each tab shows the layout image, square footage, and starting price. No download gate. The buyer who has to fill a form to see a floor plan goes to your competitor's page that doesn't gate it.
8Location + Map
Embedded Google Map with pinned project location and 3-5 landmark distance markers (e.g., "Burj Khalifa — 12 min", "DXB Airport — 18 min"). Static image of the location, not a heavy embed — the embed kills mobile load time.
9Amenities Grid
6-12 amenity icons with one-line descriptions. Pool, gym, kids' area, retail, smart home, sustainability features. Skip stock photography — use the developer's renderings only.
10Gallery
Lightbox of 10-20 high-resolution renderings. Lazy load every image past the third. This section is a conversion killer if you don't lazy-load — full-resolution renderings can blow past 8MB on a single page.
11Investment / ROI Section
Particularly important for non-resident buyers. Show projected rental yield (cite Property Monitor or Bayut data), capital appreciation track record for the area, and total cost of ownership including DLD fees. Three numbers, citation underneath.
12Agent Bio + Social Proof
One paragraph about the lead agent, their face on the page, and 2-3 short testimonials from past buyers. Do not stuff this section with 12 testimonials. Three is more credible than twelve.
13FAQ (4-7 Questions)
The four questions every off-plan buyer types into Google: "is the developer reliable?", "what happens if I default on a payment?", "can foreigners buy?", "how do I exit before handover?". Answer them honestly. The FAQ doubles as FAQ schema for SEO.
14Final CTA + Form
Single full-width section. Headline: "Get the full price list and payment plan in 60 seconds." Same 4-field form as the hero, plus a "Preferred contact method" selector (WhatsApp / Phone / Email). This second form catches buyers who scrolled past the first one.
?Why The Order Matters
Each section answers a question the buyer is already asking at that scroll depth. Hero answers "what is this and what does it cost?". Payment plan answers "can I afford it?". Floor plan answers "does it fit my family?". Location answers "is it the right neighborhood?". Skip a step and the buyer scrolls right past you onto the next tab.
Build this in 48 hours, not 8 weeks
Every project landing page RealtorDXB ships uses this exact anatomy, on top of a Next.js stack tuned to a sub-2.5s mobile LCP. Single project pages start at AED 249 with a 48-hour turnaround. Start a project here.
Where to read next
If you're not sure why a landing page outperforms a portal listing in the first place, read why portals don't close off-plan buyers. Then check the full off-plan playbook for how the page fits into the wider campaign.
